Design Your Healthy Day
From 1900 BCE in India all the way to social media timelines in 21st-century America, yoga, meditation and mindfulness have swept across the globe. Their success relies in part in the practices’ uniqueness among forms of fitness in focusing not just the body, but on the interrelation between body, mind and soul. With the rise of fit-tech in the past five years a slew of yoga and meditation apps have emerged—one such being Asana Rebel.
Founded in 2015 in Berlin, Asana Rebel is a yoga-inspired fitness app that offers virtual workouts, wellness quizzes, meditations and sounds for sleep and productivity. Unlike competitors who focus exclusively on physical fitness, Asana Rebel claims to be a more holistic app that helps you plan and design your day to keep it healthy.
The app is free to download and includes one free workout daily. A subscription starting at $5/month unlocks specific goal-oriented programs covering fat-burn, strength training, flexibility, balance and more alongside other wellness features.
Because of its many varieties such as Kundalini, Vinyasa and Bikram, yoga can initially be a confusing fitness form, but Asana Rebel’s contemporary and westernized approach simplifies yoga for the needs of its users.
“We found out that for the mainstream it’s much more attractive to see yoga from a modern fitness point of view (no yoga style, no spirituality, no gurus),” said co-founder Pascal Klein. “On top of that, we make it as easily possible to work out. We have a lot of shorter workouts which you could possibly do during your lunch break.”
In downloads and revenue, Asana Rebel claims to be the leader among yoga apps worldwide. Since its launch the app has garnered over 10 million downloads and has more than 200k subscribers.