STEP USA University Program 2025

New York is one of the most dynamic startup ecosystems in the world and offers German startups an excellent opportunity to internationalize their businesses. US venture capital firms specializing in the startup scene are still actively seeking innovative business ideas. The economic situation in the USA has stabilized following the COVID-19 crisis, and several billion-dollar stimulus programs by the U.S. government continue to attract foreign companies to the U.S. market.

In this context, entering the US market presents significant opportunities. During the trip to New York, eight startups will gain insights into the key factors for successfully entering the US market and learn how the startup and venture capital ecosystem in the USA operates.

To specifically address the needs of the fast-growing and dynamic community of university startups and spin-offs, the German Center for Research and Innovation (DWIH) and the German-American Chambers of Commerce, Inc. (GACC) in New York are offering founders the chance to experience one of the most vibrant startup hubs firsthand.

Over three consecutive days, GACC New York and DWIH NY will host customized workshops providing information on the following topics:

• US Economic Update
• Cultural Differences and Business Practices in the US
• Legal Requirements: Setting up your U.S. entity, visa regulations, employment law, and product liability law
• Pitching and Storytelling in the US
• Sales Strategies
• Engaging with US Investors and Building Your Investor Funnel
• Visits to Incubators, and Meetings with Angel Investors and Mentors

What are the costs?

DWIH NY covers the program fees. Participants are responsible for covering their travel expenses and accommodation during the three-day program.

In some cases, startups may be eligible for financial support from their university, city, or state (Bundesland). Please contact your local authorities to find out if you qualify.

What are the requirements?

Whether in life sciences, IT, humanities and social sciences, materials research, or natural sciences, the start-up call is open to all research areas! This year, we especially encourage start-ups in the health sciences to apply.

The following requirements must be met:

• Business model is suitable for internationalization
• Please provide proof that your startup is a spin off from within a research institution or university. (Universität, Fachhochschule – FH, or Hochschule für Angewandte Wissenschaften – HAW)

How do I apply?

Please send a brief, easy-to-understand pitch overview in English to Dr. Jan Lüdert (luedert@dwih.org) and Andrea Diewald (adiewald@gaccny.com).

Applications are reviewed and accepted on a rolling basis. The application deadline is August 1, 2025 or until all eight spots are filled.

The pitch package should include the following information and be no longer than 5 visually appealing pages:

• Description Startup and Innovation
• Business model with internationalization plans (if any)
• Status development
• Benefit of participating in the STEP USA University Program